FireFin Poké Shop is a fast-casual, chef driven concept developed by a team of prolific restaurateurs including Chef Rodelio Aglibot and Idea Kitchen’s Managing Partner, Anshul Mangal. Wanting to be more than just poké and seafood, we worked closely with FireFin to build their brand into a “crave-able” experience. Everything from the splash page prior to launch, logos and storefront, to pitching exclusive stories to the media, and producing original content, we believe FireFin is the perfect example of Idea Kitchen’s specialty skill sets as a creative agency.
Idea Kitchen continues to generate excitement and brand awareness around FireFin's unique and authentic brand of Hawaiian-style Poké. With at least three new locations slated to open in 2017, including a restaurant in New York City, Firefin is on its way to becoming a nationwide chain.