Connie’s Pizza is best known for serving Chicago stadiums with classic deep-dish pizza, but their restaurants are hidden gems with a full menu of classic Italian food. Their walls are rich with family history, and their patrons are often Chicago celebrities and sports icons who are considered part of the Connie’s Pizza family. Being a family-owned brand, Connie’s Pizza wanted to be very careful with their marketing efforts. We told them they didn’t have to change a thing, they just needed to share their story with the world. We did this by working with them on brand strategy that stayed true to them, and executed on a series of social media and disruptive experiential campaigns that best told this story. Did we mention we were responsible for Connie’s new website and online ordering system?