Brand Strategy

Building a championship brand

Idea Kitchen partnered with COCO5 to devise a strategy that would make coconut water part of an active lifestyle.

After developing and redefining the COCO5 brand voice and persona, we created a brand and retail strategy that would have social media followers and new consumers thirsty for more. From executing targeted social media communications to consolidating their brand assets, we helped them drive cohesive messaging that exceeded marketing goals and established COCO5 as a champion in the world of performance beverages.